The Covid-19 pandemic has had a catastrophic effect with the cancellation of thousands of events and the loss of billions in income through fundraising events.
The Virgin Money London Marathon alone, which should have taken place on Sunday 26 April, is the world’s biggest one-day fundraising event, which raised more than £66.4 million for thousands of charities in 2019.
Helen Rollason Cancer Charity, like so many charities across the UK, has been hugely impacted by the cancellation of thousands of fundraising events due to COVID-19.
In response, the organisers of the biggest mass participation sports events across the country have come together to create a new campaign to raise vital funds to help our fundraising and save the UK’s charities.
The campaign, The 2.6 Challenge, will launch on Sunday 26 April 2020 – what should have been the date of the 40th London Marathon. The challenge will last for a week. The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing and remember to stay local.
From Sunday 26 April 2020, we are asking you to dream up an activity based around the numbers 2.6 or 26 and fundraise by donating on the Helen Rollason Cancer Charity’s 2.6 Challenge donation page or by creating your own 2.6 Challenge fundraising page.
Helen Rollason Cancer Charity CEO Kate Alden said; “The 2.6 Challenge can be anything that works for you. You can run or walk 2.6 miles, 2.6km or for 26 minutes. You could do the same in your home or garden, go up and down the stairs 26 times, juggle for 2.6 minutes, do a 26 minute exercise class or get 26 people on a video call and do a 26 minute workout – anything you like!
You can do this at your own pace and in your own house or garden – so the challenge is open to everyone. All we ask is that you donate £26 to our challenge page, or set up your own page and have your own target to raise – could you raise £260? We want people to get active, have fun and raise money to help secure the future of Helen Rollason Cancer Charity.”